Rose Norton lovingly crafts her Gluten-free food and travel blog, Unexpected Discoveries. She’s been traveling pretty much her whole life since she was two weeks old as an Army Brat and then as a pilot’s wife. She created her blog to help those who are gluten-free to be committed to living a gluten-free life and enjoy traveling while doing so.
We began by talking with Rose about her expectations for the website, how we could accomplish her goals, and our suggestions to improve her reader’s experience. We wanted to alleviate her fears and make sure she felt confident going forward. She explained the stress that she had been through with the current website and how she wanted to have a website that was easily updatable for her and that had a cohesive look and feel throughout her blog. We recommended moving her back to WordPress, and she agreed. To locate her missing blog posts, we walked her through the process of looking on Wayback Machine to find her previous blog posts. We designed a blog post template that could be easily updatable. In addition, we worked closely with Rose to redesign her menu listings to a more slimmed down version between 4 main menu categories of Eating, Recipes, Products, and Travel with subcategories to make her website more easily navigable. We then cleaned up her category listings to work with the new website menu to categorize blog postings to the correct menu page. We designed landing pages for each page in her main menu so readers could find all of her posts for each category and a consistent, clean blog post template. We put a slider highlighting Rose’s fun photography and a reader favorite section she can easily change to highlight holidays or special events on her home page.
We made quite a few graphics for the site. First, we noticed her blog posts all had a unique sign-off with her name on the bottom, so we made a graphic with script typography that automatically appears at the bottom of each post when it’s published. Second, rose really liked her bike graphic from her original design, so we incorporated that in her footer and pulled colors from it to accent other areas of her website to grab the eye. Third, we designed a graphic for her social media to be included at the bottom of each post, drawing the reader to save or share the post. Finally, Rose wanted to grow her mailing list, so we added a spot for visitors to add their email addresses in the bottom footer of the website.