Devora let us know up front that she was not a writer and is not tech-savvy. So we asked lots of questions to carefully craft the site’s content so that it’s her voice. We highlighted what makes her company unique and focused on her target markets and services. We established a fun tone in the initial hero section at the top of the home page by using a looped video of an employee spraying and cleaning a window facing the visitor. Thanks to some small business grants she acquired, she was awarded money to work with a specific company on a new, more contemporary logo that gave us a jumping point for the site’s design. We began by complementing the logo design, a bubble, with a creative animated bubble graphic that pops throughout the website. She loved the idea of graphic movement throughout the website to keep the audience who visited the website entertained and engaged. We incorporated other graphic movements throughout the website pages to keep the website visitor engaged and moving down each page through the use of movement in page sections and bubbles that would bounce into view when you moved from page to page or jiggle when hovered over them. We used colors associated with water; aqua, white, and blue as the primary colors throughout, along with a bright gold for accents, buttons, and typography.