To meet their requests, we started by doing extensive research on schools with similar structures and student bodies. We formulated a plan that would educate prospective clients on the school’s history, mission, values. We also worked closely with teachers and staff to create quality content. An academics page for every grade in the school was created to help prospective parents learn more about the school curriculum. These pages highlight the curriculum and special events relevant to each grade level. The school told us the lack of organization for accessing photos of their students was a significant barrier to creating quality content for their site previously. We suggested creating a shared google photo album for each of the classrooms to make it easier for the school to utilize student photos. These albums are on a password protected page that parents can access and upload photos of their kids while they are in each grade. Each parent receives a link to the album meant to follow their student from Pre K through 8th grade. They now have an inventory of student photos parents approved to be used for the school’s advertisements, website, and yearbook. We pulled from this inventory to update the site with images that reflected the diversity within the student body more accurately. Finally, we created a parent’s page with links to the lunch menu, their payment portal, the media center, and a private page with an interactive carpool map making it easy for parents to find families close to them and create a carpool.