We started by doing a deep dive into the experience Sabrina has the services she offers, and the types of events she organizes. Once we gathered this information, we realized Sabrina has many standard services she provides across the board for events. We created the main services page to showcase the standard services available for every event she works with. We then used the individual services page to highlight the benefits specific to certain types of events. Sabrina worked with Hive Media to craft the content for the pages on her site in a way that highlighted her skills while showing prospective clients how easy and fun events with SJL can be. We asked her to answer the following questions during this content creation process, “What can you do for your clients? When? How?” We then worked with her answers to those questions to create a clear and consistent brand voice across her site. We made the navigation on her website straightforward to ensure easy access to important information. We also accomplished this through multiple links within the website from one page to the next. We procured 85% of the images on her site from free stock photo sites to work within her budget constraints. We made sure the photos included a diverse set of individuals to reflect Sabrina’s company values accurately. Our goal for the website’s design was to make it universally appealing to companies and individuals. We used the colors in the logo Sabrina provided to generate a fun color scheme for the site that contained variety. 

Additionally, we used an animated headline to grab the attention of site visitors. Lastly, we made sure it would be easy to add to her site as her business grows and adapts to the marketplace. This month, as a pivot during COVID times, we added a virtual events page to her website, which was quick and easy to do because of the initial layout and the ability to use the same template from her other services pages.