Hive Media Studio needed to find a way to meet Alan’s goals while fitting within the two-week deadline of his upcoming departure from Nallatech. To do this, we designed his website in two phases. The first phase involved the creation of his home page, about page, and contact information. Within these pages, we aimed to humanize, simplify, and communicate the Nallasway brand and Alan’s objectives for the company as a whole. During our work with Alan, we realized that he is adept at verbally communicating his vision in a personable and persuasive way. Consequently, we decided to work with Alan on creating and implementing a video on the home page of his site. This allowed us to remove the technical jargon weighing down the written content and focus on filling that space with clean, clear-cut content pinpointing the essential information for community members. We wanted to align the logo’s design for his site with his concept of swaying the computer industry back to first principles and Alan’s desire to have images associated with domain-specific architecture. Our graphic artist created a tree swaying in the wind with 0s and 1s, the building blocks of domain-specific architecture, blowing in the wind. The color palette, font, and design work for the remainder of the site created a more cutting-edge feel. Every image on the site is related to Alan or domain-specific architecture. The font used on the website was modern and clean to keep with the website’s technically innovative feel.  The blue color palette we used to gave the website a cool, clean technical look and fit into the website’s scheme.