Due to the concern over how to time the introduction of the Colombian Avocado to the US market to work with the product available for export, Hive worked closely with the Colombian Avocado Board and the US Consultant, William Watson with The Fresh Approach to break down the scope of the website build into phases and then narrow down what would work best for the first phase of the project. In order to make a gentle introduction to the US market, the decision was made to start out small with three main pages, the Home page, Who We Are page, and the Contact Us page, and build from there. Beginning with the Home page, Hive used local grower photos of the different avocado farms received from the board members to show the beauty and expansive splendor of the country and its topography.

Hive then gathered information concerning the different regions, Colombia’s other exports, rainfall, altitudes, farming techniques used by local Colombian farmers, as well as statistics on Hass avocado health benefits to give US consumers an understanding of the cultural beauty and biodiversity of its country and people and their passionate dedication to the land and the avocados legacy in their culture. The client wanted warmer colors that would complement the beauty of the country. So, we used a color scheme that was complementary to the colors within the hero picture which included the greens of the logo, pairing that with a deeper blue and contrasting the deeper colors using two varying accent colors, one matching the orange of the leaves of the avocado tree in our main hero picture, and the use of a warm yellow and white.